Today's effective customer relationships emphasize "partnership." Not only is this effective...it is extremely profitable for both partners. This is a departure from the consumer/vendor/supplier roles that were the norm for so many years. In the past, low cost, low bid were how many vendors attempted to get business from buyers. Too often this approach fell short of really satisfying the customer's critical needs and usually resulted in not getting the business, or getting the business with minimal profit. A good business deal is good for both parties. Both buyer and seller need to explore what is the "good" for both and then, move forward to forge a relationship and builds on that "good." Today's successful partnerships are built around knowing your customer in depth. What is your customer's vision? How does your customer plan to accomplish this vision? How can you help your customer achieve these goals? The more you can be an integral part achieving your customer's vision, the more critical your role is as your customer's partner. Francis Group has been helping their clients understand the customer-partnership relationship to grow sales and market share together. By understanding the impact of customer satisfaction - from both your customers and their customers - a bond of teamwork and value-driven business builds profits and positive ROI results.